Google Arts&Culture

The contents are a continuous flow, art is evolving, and Google Arts&Culture advances a process of democratization of art and culture with elegance, making a difference on the digital panorama. For this reason, two fluid and shining waves, subtle but evident enough to leave their mark on the white space while integrating with the environment and blending with their own contents, are the best way to encourage the use of A&C contents.
The conception and creation of an installation at the entrance to the new Google offices at London’s St. Pancras Station. The installation consists of 2 walls that face each other to welcome visitors. The walls contain a large screen with a video of 20 works by Gigapixel, a large screen with the presentation of art sites with Street View, a Social feed that gathers together Google A&C partners in real time, screens with Youtube videos, a touch screen, an interactive screen with the latest apps created by A&C. Venticento is credited with having created the entire project: concept, content creation, design, technologies, and production.