ON LOCATION LA28
Party Launch

On February 11, 2026, during the Milano Cortina Winter Games, On Location delivered an exclusive hospitality preview designed to transport guests from the cold Italian winter into a vibrant “Summer Oasis” inspired by the upcoming Los Angeles 2028 Olympic and Paralympic Games. This immersive, multi-level experience served as a high-impact strategic preview of the design direction for LA28, effectively contrasting Milan’s climate with the relaxed and creative energy of Southern California.
To provide guests with an authentic taste of Los Angeles, the catering program was entirely themed around LA culture, featuring interactive show-cooking stations that brought the city’s diverse culinary scene to life.
The atmosphere was further elevated by a curated musical experience, featuring a headline DJ set performed by a former Olympic athlete, bridging the gap between sporting excellence and West Coast vibes.