Google Pixelateria

To launch the new Google Pixel 10 in an original way, we supported Google Italy in the production of a pop-up store that combined creativity and technology: the Pixelateria, a Google-branded ice cream shop.
The opening was inaugurated by a DJ set from Tananai, which energized the first evening. In the following days, a large flow of visitors was able to taste the three natural flavors inspired by the device’s new shades and discover the features of the Pixel 10, powered by Gemini AI.
Venticento Eventi collaborated with Google on the production and general coordination of the actors involved in this initiative: from location scouting to identifying the winning ice cream flavors.