STELLANTIS
L’Italia che guida i Giochi

Stellantis’ installation is a tribute to the design, sporting spirit, and authentically Italian identity of its three most iconic brands — Lancia, Fiat, and Alfa Romeo — crafted to forge a genuine connection with the public through engaging and memorable experiences.
Building on the ATL campaign, the project features a captivating interplay of mirrors in which the cars merge with the Olympic graphics designed by Lorenzo Sainati, creating a visually striking composition that blurs the line between art and brand identity.
Countless visitors stepped on board each of the three showcase models, guided by audio content exploring the features of every car and its paired Olympic discipline — making every visit a truly immersive experience. The installation was part of a broader engagement initiative through which Stellantis invited the public to discover a series of activations across Milan, created for the occasion of the 2026 Winter Olympics.